Ifeoma Degge



For Nigerian fashion designers, FABARN offers fabric of better variety than local markets and with better prices than imports. Digital textile printing, while gaining in popularity around the world, has yet to take hold in the Nigerian fashion industry. Fabric choices tend to be limited in local markets outside of Lagos, and locally made fabrics have struggled to compete with cheaper imports. New technology has the potential to lower production costs and enable FABARN to tap into the huge demand for African print textiles. FABARN will be a digital textile printing business located in Nigeria offering a variety of fabric designs. It will produce inexpensive, locally-designed fabrics and ensure that products are produced faster, cheaper, and with less waste to the environment. The technology of digital on-demand printing will give Nigerian fashion designers the opportunity to create their own custom designs printed on different base fabrics. An online platform enables easy ordering, tracking, and guaranteed delivery.