Run your own Insider program

Many of the same tools that we use with Insiders to develop Windows can now be used to run an Insider program for your own apps. This page shows you how to set up and manage an Insider program for your UWP apps. Create new testing strategies, gather deeper feedback from users, resolve issues faster, and keep your entire fan base more informed and engaged.

Flighting and feature experiments

We are constantly testing different versions of features and functionality with our users. (Read how we organize our rings.) Here’s how you can do similar testing to optimize your user experience.

Test different package flights. Package flights allow you to provide different packages to a designated set of users in your Insider program without disrupting the experience of your other customers. When you set up package flights, you can specify the people who should get specific packages by adding them to a known user group.

SET UP PACKAGE FLIGHTS

Perform A/B testing. You can use the Windows Dev Center dashboard to define and test remote variables inside your UWP apps, then monitor how specific variables drive desired user behavior. Variables can be used to configure different types of app experiences such as in-app purchases, sign-up flow, captions, and ad placements.

SET UP A/B TESTING

Collect and manage feedback

The same Feedback Hub application that we use to collect feedback on Windows can now be embedded into your own applications. This gives you a direct channel to Insiders and other users who submit feedback.

Integrate Feedback Hub. The Feedback Hub can be embedded and launched from directly inside your app using an API provided by the Microsoft Store Services SDK.

HOW TO INTEGRATE FEEDBACK HUB

Monitor feedback. All customer feedback that is submitted for your app through Feedback Hub is collected and presented to you in the Feedback report in the Windows Dev Center dashboard, so you can see the problems, suggestions, and upvotes that your customers have submitted in one report.

HOW TO MONITOR FEEDBACK

Respond to feedback. You can respond to specific feedback in Feedback Hub either with individual comments, or by setting status (e.g. investigating, completed). You can also respond directly via email to a user who has left feedback.

HOW TO RESPOND TO FEEDBACK

Send notifications to customers

Windows Dev Center also provides a data-driven customer engagement platform you can use to send notifications to your app's customers. Notifications can encourage your customers to take an action, such as rating an app, providing feedback, buying an add-on, trying a new feature, or downloading another app.

HOW TO SEND NOTIFICATIONS

Community

We’re bringing the communities we use for high-quality, actionable feedback to you. Use cohorts to bring together key consumers and your decision makers in Microsoft-supported forums. Make the most of direct two-way communication to resolve issues faster, build communities, and target the future changes and features your customers need most.

GO TO COMMUNITY

Want help setting up your Insider program?

We’ve put together specialized resources to help you get the most out of your program. To get connected to our support team and community, just sign up below.