Virtual Farm’s online platform aims to enable urban dwellers to become virtual farmers of hydroponically grown food. Nigeria has seen an unprecedented hike in food costs as a result falling oil prices and recent bans placed on certain food imports. This has resulted in a surge of hardship, poverty, and hunger. Through hydroponic farming, Virtual Farm wants to lower the cost of produce and involve urban consumers in the process. Through its online digital platform, people can virtually buy seed, plant, nurture, and ultimately harvest crops. Virtual farmers can then have the produce they’ve helped grow delivered to their doorstep. Ubio was inspired to launch Virtual Farm after growing up witnessing his mother, a nurse, treat young children who were suffering from malnutrition.