Rather than simply donating money to humanitarian causes, Microfundit offers a simple and interactive mobile platform for Kenyan telecoms and banking customers to donate loyalty points. More than 20 million people across four countries in Africa are facing starvation and famine. The UN has announced that we are facing the largest humanitarian crisis since 1945. Without collective and coordinated global efforts, an unprecedented number of people will starve to death or suffer and die from disease. Today’s consumers have a healthy appetite for loyalty programs, as well as doing good and actively contributing to a better and just society. Microfundit’s platform aims to provide a simple, convenient way for customers to contribute a portion of their loyalty assets towards the humanitarian projects they care about most.